Specialty License Plate Program Promotions Across the State

By Suzanne Lynch, Director of Marketing & Development —

Tennessee’s Specialty License Plate Program is a vital source of funding for our arts and culture. The Tennessee Arts Commission encourages all arts and cultural organizations to promote this program using tools from the Commission and ideas of their own. Here are a few best practices as seen around the state.

Last summer, Nashville’s Shakespeare in the Park offered preferred parking for cars with Arts Specialty License Plates. Signage at the shows directs vehicles with arts plates to the same area reserved for the Royal and Noble patrons of Shakespeare in the Park — a great reward for arts supporters.

Cheekwood Botanical Garden and Museum of Art recently hosted Member Monday and featured a dedicated booth for visitors to learn about the Specialty License Plate program. In a separate staff-training event, all Cheekwood staff were trained about the program and its background.

Cheekwood Arts Plate Promotions 2016

Joy of Music in Knoxville added a Gift-A-Tag banner to their homepage slider. Clicking on the Gift-A-Tag image takes you to a designated page on their website with information about giving Gift-A-Tags.

MAC_ArtsCard_2012_Front-thumb200x200ArtsMemphis gives a free Arts Card to anyone who has an arts plate. Arts supporters just have to stop by the ArtsMemphis office or email a photo of their plate to receive the card that offers discounts to arts and cultural activities across Memphis.


Are you doing something unique that helps promote the Specialty License Plate Program? Share it with us and we will feature it in our next installment of Specialty License Plate Program Best Practices.

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